Why Mike Baur Left Private Banking to Launch Swiss Start Up Factory

Mike Baur appeared on an interview on Swiss Startup Factory to tell his story and offer insight into his choice of career and the launch of Swiss Startup Factory (SSUF). When asked about why he decided to quit his career and start the SSUF, he said that his 20-year stint as a private banker made him want to leave and pursue a new career line. He said that he was keen on supporting incubator projects that had potential for growth and success. He added that the name factory was chosen because of the firm’s mandate to build companies from the ground up.


Swiss Start-up Factory (SSUF) was launched in 2014 in Zurich, Switzerland. The startup accelerator looks for digital entrepreneurs with the potential to thrive in their chosen ventures and provides them with exciting opportunities like financing and global networking. SSUF runs a 3 month-long accelerator program for startups. What this means is that, it provides startups with coaching, mentorship, office space, financial resources, entrepreneurial networks, and other vital services. This ensures that entrepreneurs are equipped with knowledge and enough resources to start and accelerate their ventures. Today, the SSUF is a leading, independent, and privately financed startup accelerator firm in Switzerland.


Mike Baur


Mike Baur is one of the founding partners of Swiss Start-Up Factory. He has over 20 years of experience attained from working in the banking industry of Switzerland. The firm is responsible for carrying out fundraisers and financing rounds to raise capital for the SSUF projects. As Co-founder and a managing partner, the former banker is tasked with managing all fundraising activities. He is also a speaker at the acclaimed WORLDWEBFORUM’s Investor Panel on Next Generation Semester Closing. Mike attended the University of Rochester New York and University of Bern where he received his MBA and executive MBA respectively.


Mike was born in Fribourg, Switzerland, and retains a strong connection to his home region to date. His fascination with banking and financing started when he was a teenager. This motivated him to work hard and pursue his dream career – a feat that not many people achieve. Mike worked his way up from the ground. He started as UBS’s financial apprentice and climbed the ranks to attain an executive board seat at one of the biggest private Swiss banks in the country. In 2014, the then 39-year-old banker left the private banking sector to start a startup incubator firm with two other partners.


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